History and Background of the Tayani Eye Institute and its Founder, Dr. Ramin Tayani
Ramin Tayani, M.D. grew up in Irvine California. He attended some of the finest institutions in the U.S. After finishing his double major in Psychology and Biological Sciences from the University of California, he obtained his Masters in Health Policy and Management from UCLA. He then attended Yale University for his internship, completed his ophthalmology residency at the Medical College of Wisconsin and obtained his fellowship training in Oculoplastics Surgery from Harvard University. Upon completing 17 years of training after high school, he decided to return to his home town and open his practice by hanging his shingle in South Orange County.
The Tayani Eye Institute is a single owner medical practice founded by Ramin Tayani, M.D. on March 27, 2000. The practice started with zero patients, no contracts, and a 927 square foot space with two exam rooms.
In the first 3 years of its existence, the practice began growing with a solid “grass-roots” marketing approach of tremendous hard work, quality work, being available to his referring doctors and building relationships with local emergency rooms, and local doctors (primary care and optometrists). Over this period of time it steadily grew in its volume and reputation in South Orange County.
In its fourth year of business, the practice expanded to 2000 square feet and was seeing a larger volume of patients as it began obtaining competitive contracts in the local community including the primary IPA contracts within the area.
In May of 2005 Dr. Tayani brought on an associate, Peter Joson, M.D. a general ophthalmologist with sub-specialty training in glaucoma. Dr. Joson, too, is a local Orange County resident with training from a series of fine institutions like: Cornell University, New York Medical College, University of Washington, and New York University.
The two doctors continued growing the practice and opened satellite offices in Irvine and the local mountain communities of Big Bear Lake and Lake Arrowhead.
In mid-2008, the practice opened its state of the art ASC, The West Coast Center for Surgeries in San Clemente California and further expanded its local practice to 5000 square feet. At the same time, the practice opened a superbly modern and beautifully laid out additional 5000 square feet office in Mission Viejo California.
In 2009, the practice acquired a cosmetic practice for laser hair removal and brought that business into the Mission Viejo complex (adding a volume of 500 visits per month alone).
The latest expansion is the opening of the 3 rd full time office in Laguna Hills, California in February of 2011.
Today, the practice has 3 full time offices in San Clemente, Mission Viejo, and Laguna Hills; with an additional 4 satellite offices in Irvine, Costa Mesa, Lake Arrowhead, and Big Bear Lake. The practice has approximately 12,000 square feet of office space, a surgery center and a cosmetic practice as well. The volume of patients today is about 250 patients per month, 100 plus surgeries per month, and approximately 750 follow up patients per month; with an additional 500 cosmetic patients per month. It has two ophthalmologists and a new veteran optometrist (with 30+ years in the field and a local doc).
In 2011, Dr. Tayani decided to make the practice a “full, one-stop shop”, and hence is adding optical services and contracting with all the major vision plans. The practice will be contracted with VSP, EyeMed, Sculptera, ………and ……
The practice intends to market to its entire local primary doctor referring docs (which include a robust 300+ MD’s) and additionally continue its solid relationship with the local optometric community (a solid 100+ OD’s). The practice has an in-house marketing department with approximately $150,000.00 annual marketing budget and a marketing director and 8 part-time marketing team members. The practice currently generates approximately $4,000,000.00 in annual revenue and has a substantial presence in the community.
The practice has realized that the optical component is an absolute necessity and a sure success within its framework; and the only problem is that it is long overdue!! The practice will be bringing a second optometrist and a third ophthalmologist within the next 12 months. It intends to increase the number of new patients from 250 to 500 within the next 12 months and increase the cosmetic patient volume from 500 to 800 per month. It intends to write 15 Rx’s per day initially and raising that number to 30 per day over the next 12 months. It intends to put at least $25,000 annually into marketing dedicated to the optical department alone. It has already committed to $5,000 per annum in access to 30+ health fairs per year and is spending $10,000 in its newsletter which is being sent to its full patient data base of 24,445 patients (going out within the next two weeks, announcing the opening of its new optical boutiques and Laguna Hills office location). The practice will be bonusing all the doctors and opticians on an annual basis once the sales exceed $75,000.00 annually. It should be noted that the practice has a nice mix of cash only (from its large affluent aesthetic patient base) and a very large insurance base (from its large constituents of medical patients).
The practice is a highly successful and established business with solid number of patients and a reputation for quality, ethics, and a strong customer service attitude. It boasts for what it has accomplished in this competitive environment and knows that it will be successful in the eyeglass business.
The reason for building a relationship with Essilor is because of the reputation, quality, and customer service this company has come to show. What Tayani Eye Institute is seeking is a $100,000.00 contribution into its business to help jump start the activities it has already committed to doing in the realm of its optical department. The Tayani Eye Institute and its managers realize that this partnership requires a certain level of usage of the Essilor products and that if it doesn’t perform to the presumed goals, that the contract period will be extended to accomplish these financial goals and it is prepared to commit to such numbers and extension of time.
The executive team is prepared to meet and answer any questions the committee might have after their review of this outline and proposal. It appears to be with little risk to Essilor to pursue this relationship and financial commitment given the history of this business and its success over the past 11 years. It also appears that there are safeguards against the potential failure, by extending the time commitments and the Tayani Eye Institute is prepared to make its share of commitment. We appreciate your interest and indulgence in this matter.
With warm regards,
Ramin Tayani, M.D. FACS, FAACS
Diplomate, American Board of Ophthalmology
Founder and Medical Director,
Tayani Eye Institute, DermaBare of Mission Viejo,
The West Coast Center for Surgeries